Senior Business Analyst

Full Time
Parsippany, NJ 07054
Posted Today
Job description
Lead and develop critical sales analysis that highlights performance, best practices and areas for improvement. Determine appropriate insights and field intelligence to assess opportunities for executive leadership, senior sales, marketing, and managed markets. Develops / conducts presentations to articulate analytic results and recommend course of action based on insights.
Cross-Functional Leadership with the Marketing Head and the National Sales Directors and other internal stakeholders (Finance, Contracting, CRM) to derive business value and increased revenue streams from various analytic models and tools.
Direct, develop, and manage all data and data sources used to advance sales effectiveness. This includes the relevant synthesis of data from IMS, IRI, retailer portals and other sources of information to ensure a complete picture of the business. Ensure the appropriate corporate definition and use of data throughout corporate applications and processes.
Create, implement, and maintain information tools to be used jointly by Business Analytics, Sales and Marketing to better understand underlying market activity in ways that are flexible to business needs but do not require extensive technical or analytical abilities on the part of the business user. Such activities include but not limited to performance, measurement, competitive segmentation and customer analysis as well as analysis of the impact of promotion via ROI..
Drive solutions to complex problems by leading targeting, data analysis, and other evaluation, optimization and modeling projects to ensure ADC resources are optimally deployed.
Collaborate with the Market Research manager in using data analysis programs and to run deeper dives within projects in order to identify more impactful and important learning and insights.
Lead all other analysts in the department through training, development and knowledge expansion by working with them to ensure common understanding of analytical principles, ability to synthesize and express those analytical learnings, and advance their skill sets to optimize their value to the organization.

Education: Bachelor’s degree in a related discipline or equivalent work experience required.
Experience: 7 plus years applying analytical techniques to decision making in the healthcare or pharmaceutical industry performing sales/financial / ROI type analysis. Diversification and depth of subject matter excellence is preferred.
Strong interpersonal / analytical skills with ability to integrate data from multiple sources.
Being deft with relevant pharmaceutical sales data sources (IMS Health, Managed Care data, IRI, DRG, Retailer portals, etc.)
Strong communication skills are required - ability to clearly communicate technical concepts to non-technical audiences, experience presenting analysis results to senior management.
Proactive approach to data management and analysis that seeks to uncover new insights, connect the dots among various information sources, thinks strategically about the business by uncovering new learning continuously.
Expertise with MS tools Excel, PowerPoint, Power BI, Access and ability to quickly learn other software programs. Experience with documentation of processes (SOPs, guideline manuals).
Preferred Qualifications: Prior pharmaceutical, biotech, consulting or field sales and general knowledge of sales / marketing processes preferred. Knowledge of data suppliers such as IMS, IRI, Symphony, Fingertip Formulary would be beneficial.

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