Thumbnail Optimizer

Full Time
Burbank, CA 91505
Posted Today
Job description


Dhar Mann Studios is a video production company aimed at creating positive content for the social media generation. These short, motivational videos focused on life, business, and relationships receive over 1 Billion views monthly and have garnered over 40 Billion views on Facebook, YouTube, Instagram and TikTok. The team is led by Dhar Mann, a mission-driven entrepreneur with a global audience of over 90 Million social media followers and one of the highest viewed content creators in the world today. These compelling stories depict real life situations shown by actors that teach important life lessons, inspired by Dhar Mann's personal experience of success and failure. The company is driven by one founding principle: We’re not just telling stories, we’re changing lives.


We are searching for an experienced and creative individual that can help create high performing titles and thumbnails for our content. The ideal candidate understands the importance of and obsesses about YouTube click through rates. This position involves one half content creation and one half data analytics. On the content creation side, we’re looking for someone that can read upcoming storylines, come up with creative ideas for eye popping images, work with our production team to capture said images and then design highly engaging thumbnails from those assets. Researching and optimizing titles for video is equally important. On the analytics side, you’ll also be responsible for continuously testing and optimizing older content, and helping guide our content distribution strategy across all social platforms to maximize our views and engagement. Ultimately, we’re looking for a creative, analytical, design-savvy rockstar to maximize our content distribution all across the Internet. Experience working for larger content creators that have generated Billions of views is a must.


  • Reading upcoming storylines, coming up with creative ideas for eye popping images, working with our production team to capture said images and then designing highly engaging thumbnails from those assets.
  • Running A/B Tests and continuously optimizing older content for maximum distribution
  • Dissecting analytics on each social platform and coming up with actionable insights on how to improve content distribution on YouTube, Facebook, Instagram and TikTok
  • Maintaining data and reporting systems to keep all necessary stakeholders informed
  • Staying up to date with latest trends, algorithms and platform changes
  • Working cross-functionally with various teams to inform their data-driven tactics
  • Consistently striving to increase click through rates and reach


  • Experience working with creators or brands that have received Billions of views
  • 3+ years experience in working with YouTube, Facebook, TikTok and/or Instagram analytics
  • 2+ years experience in creating and optimizing thumbnails for YouTube
  • Experience with Graphic Design and Photoshop/Lightroom - candidates should be comfortable with manipulating images, color correction, brightening, etc
  • Strong analytical, data management, and visualization skills
  • Critical, strategic thinker, able to manage projects in a fast paced deadline driven environment
  • Detail-oriented; able to prioritize, meet deadlines, and organize
  • Good awareness of social media content and platform trends


The Social Media Data Analyst will report directly to the Social and Content Senior Manager


Currently, no personnel reporting directly to him or her


Our Social Media Data Analyst will work remotely from home or personal office and will be required to utilize Dhar Mann Studios time tracking software to log and submit work hours


Monday - Friday, full-time with a flexible schedule, will be discussed during interview


  • We've kept our hiring bar really high - you will work with the best
  • Our content is growing quickly, so you'll get the opportunity to take on a lot of responsibility and grow a ton personally!
  • Get to know Dhar Mann Studios:


No formal cover letters, please. Instead include a few short paragraphs in your application explaining why you’d be a good fit for this particular position.

  • Attach a resume


Our organization looks to hire the BEST of the best and we focus on finding candidates who are a strong cultural fit. We have a 3 month 'Discovery Period' in place that allows us to get to know each new hire better and assess their skill set.

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This information is not for use by any unauthorized person/ site and is only to be posted by brand affiliates

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